By Toshie Takahashi
This ebook theorizes the position of media and ICT in today’s media-rich worldwide surroundings and introduces a brand new argument of viewers complexity in an available and full of life fashion. in accordance with an ethnography of eastern engagement with media and ICT within the Tokyo Metropolitan quarter, Takahashi deals a non-Western case learn of a few of the world’s so much complicated ICT clients. Integrating non-Western and Western traditions within the social sciences, the ebook offers a effective new framework for realizing the advanced, assorted, and dynamic nature of media audiences within the context of globalization and social swap because of new media and data technologies. an important contribution to the ‘internationalisation’ of media stories flow now underway, the booklet will show (1) the a number of dimensions of viewers engagement; (2) the transformation of the proposal of uchi (Japanese social teams) in a media-rich atmosphere; and (3) the position of media and ICT within the means of self-creation. The examine considers the way forward for a eastern society stuck within the currents of globalization and modern debates of universalism and cultural specificity, whereas while delivering a view of globalization from a eastern perspective.
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